One of the best ways to understand VRM (Vendor Relationship Management) is to look at it from a more familiar perspective. When it comes to consumer data, one of the most familiar perspectives is that of Big Data so naturally many questions about VRM are couched in Big Data terms:
- How big is VRM data anyway?
- How much data is (or will be) in the personal cloud?
- Who crunches VRM data to come up with something useful?
The answers to these questions lead to one inescapable conclusion: VRM isn’t a difference in scale. It is a difference in kind. This isn’t Big Data. It’s Big Signal.